I'm not a logo designer. No where close to being one. Perhaps that's why, when I decided to update my portfolio site (which still isn't finished) I spent so much time agonising about the 'brand'. In my opinion (and this is through an untrained eye) a successful logo design should convey the spirit of the product without having to spell out what that product is. I wanted it to say 'Printmaker' with out it saying 'look at me I'm a printmaker'. Does that make sense? No? O.K. well here it is, you decide.